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Course Overview: Mini MBA in Corporate Communication, Planning, and Management
The Mini MBA in Corporate Communication, Planning, and Management provides a comprehensive exploration of strategic communication within a corporate context. This program focuses on developing advanced skills in managing internal and external communications, crafting effective messaging, and aligning communication strategies with organizational goals. Participants will learn to handle media relations, manage stakeholder communication, and employ digital tools to enhance corporate messaging.
Course Objectives
- Strategic Corporate Communication
- Media and Stakeholder Relations
- Communication Planning and Project Management
- Digital Communication Tools
- Practical Application and Case Studies
Target Audience
- Corporate Communication Professionals
- Public Relations Specialists
- Marketing and Communications Managers
- Executives and Senior Managers
- Aspiring Communication Strategists
Course Duration
- 3 weeks (with daily sessions of 4 hours).
What you will learn?
Condensed Course Modules
Week 1: Strategic Communication and Media Relations
Day 1: Introduction to Corporate Communication
- Overview of corporate communication
- Key concepts and importance in organizational success
- Aligning communication with business goals
Day 2: Developing Communication Strategies
- Crafting strategic communication plans
- Setting objectives and defining target audiences
- Integrating communication strategies with overall business strategy
Day 3: Media Relations
- Building and maintaining media relationships
- Managing media inquiries and press releases
- Crisis communication and media handling
Day 4: Stakeholder Communication
- Identifying and analyzing key stakeholders
- Developing strategies for effective stakeholder engagement
- Techniques for managing stakeholder expectations and feedback
Day 5: Practical Application: Case Studies
- Case studies on successful corporate communication strategies
- Group analysis and discussion
- Application of learned concepts to real-world scenarios
Day 6: Digital Communication Overview
- Introduction to digital communication tools and platforms
- Role of digital media in corporate communication
- Best practices for online engagement
Day 7: Review and Q&A
- Review of Week 1 topics
- Open session for questions and clarifications
- Preparation for Week 2
Week 2: Communication Planning and Project Management
Day 8: Strategic Planning in Communication
- Developing long-term communication plans
- Aligning communication initiatives with organizational strategy
- Budgeting and resource allocation
Day 9: Project Management for Communications
- Basics of project management principles
- Planning and executing communication projects
- Monitoring and evaluating project outcomes
Day 10: Implementing Communication Plans
- Steps for effective implementation of communication strategies
- Coordinating with teams and stakeholders
- Overcoming common challenges in execution
Day 11: Measuring Communication Effectiveness
- Metrics and KPIs for evaluating communication success
- Tools for measuring impact and performance
- Analyzing and reporting results
Day 12: Advanced Digital Communication Strategies
- Advanced techniques for digital engagement
- Utilizing social media, content marketing, and SEO
- Measuring digital communication effectiveness
Day 13: Practical Application: Project Simulation
- Simulation exercises on planning and managing communication projects
- Group work on real-world scenarios
- Presentation and feedback
Day 14: Review and Case Studies
- Review of Week 2 topics
- Case studies on communication planning and project management
- Group discussions and application of concepts
Week 3: Integration and Practical Application
Day 15: Aligning Communication Strategies with Organizational Goals
- Strategies for ensuring alignment between communication efforts and business objectives
- Case studies on strategic alignment
Day 16: Managing Change and Crisis Communication
- Techniques for managing communication during organizational change
- Crisis communication planning and execution
Day 17: Advanced Stakeholder and Media Management
- Building advanced strategies for stakeholder engagement
- Managing complex media relationships and public relations challenges
Day 18: Practical Application: Comprehensive Case Studies
- In-depth case studies covering all aspects of the course
- Group analysis and strategic planning exercises
Day 19: Final Project Presentations
- Presentation of final projects based on course learnings
- Peer reviews and feedback sessions
Day 20: Final Review and Assessment
- Comprehensive review of all topics covered
- Final assessment: Test and project evaluations
- Course wrap-up and certification
Day 21: Conclusion and Next Steps
- Reflection on key learnings and takeaways
- Discussion on applying knowledge in professional settings
- Certificate presentation and future development opportunities
Materials and Resources:
- Training Manual and Handouts
- Online Resources and Tools
- Recommended Reading and Study Materials
- Access to Workshops and Webinars
Assessment and Certification:
- Evaluation Methods: Quizzes, assignments, case studies
- Certification: Certificate of Completion
Assessment and Evaluation
- Daily Quizzes and Assignments: To reinforce daily learnings and ensure comprehension of key concepts.
- Case Study Analyses: Participants will analyze and present case studies on international HRM challenges.
- Final Project: Development of a comprehensive IHRM strategy for a hypothetical multinational company, to be presented on the last day of the course.
Reading Materials and Resources
- Textbooks:
- International Human Resource Management by Peter J. Dowling, Marion Festing, and Allen D. Engle.
- Managing Across Borders: The Transnational Solution by Christopher A. Bartlett and Sumantra Ghoshal.
- Articles and Case Studies:
- Selected readings from Harvard Business Review and International Journal of Human Resource Management.
Instructor and Support
- Instructor: experienced in IHRM)
- Office Hours: Available daily for one-on-one consultations.
This accelerated course is designed for professionals seeking to rapidly gain expertise in International Human Resource Management, providing practical skills and strategic insights for managing global workforces effectively.
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Yes, most of our courses offer a certificate of completion, provided you meet all the course requirements, such as passing quizzes and submitting assignments.
Courses often include quizzes, assignments, and sometimes final exams to assess your understanding of the material. The specific assessment methods will be detailed in the course syllabus.
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